Privacy Policy

Last updated November 6, 2025.

Breuer Premium Pet Food Company Inc ("Breuer Premium") d/b/a Spot & Tango recognizes the importance of customer privacy and the need to protect information that users of Spot & Tango websites and applications provide to us. This Privacy Policy (also, the "Policy") explains what information we collect, how we collect it, how we may use the information, what your rights are, how to opt-out or express choices, when your information is shared and with whom it may be shared, and how to know when the policy is updated. This Policy applies to individuals whose personal information is received, collected, or otherwise processed by Spot & Tango in offering our products and services through our websites at https://www.spotandtango.com and https://pupgum.com/ (each a "Website") and any related sites and applications. The Policy does not apply to websites, mobile apps, or other digital products maintained by other companies or organizations to which we may link or who may link to us. You should consult the relevant privacy policies on the websites, mobile apps, or other digital products affiliated with those companies or organizations to find out more about their privacy practices and your related choices. We are not responsible for the actions and privacy policies of third-party apps or websites.

We may change this Policy to accommodate changes to our services, new technologies or industry practices, updated regulatory or legal requirements, or for other purposes. We reserve the right to modify or amend the terms of this Policy from time to time without notice. Your continued use of our services and Website following the posting of changes to these terms will mean you accept those changes. Notices may be emailed to the most recent email address you provided us, by posting notice of such change through the services or on our Website, or by other communication channels. You consent to receiving notices in these ways. We reserve the right to determine the form and means of providing notifications to you, consistent with applicable law.

BY USING OUR SERVICES OR WEBSITE, YOU ARE EXPRESSLY ACCEPTING THE PRACTICES DESCRIBED IN OUR POLICY, INCLUDING OUR USE OF ARTIFICIAL INTELLIGENCE, COOKIES AND SIMILAR ONLINE TOOLS.

1) What Information We Collect

Personal Information. Spot & Tango collects personal information when you fill out a form, make a purchase with us or request customer service, including things such as your name, mailing address, phone number, and email address.

Device Information. Spot & Tango may collect information from your device or browser, such as cookies, log files, IP addresses, search or browsing history and, with consent, precise physical location.

This information is stored for as long as required by law or as needed to enable us to provide our services and perform our obligations, or to exercise our rights under our Terms of Service, including under this Policy, or to facilitate notification to you regarding safety-related information regarding products purchased from us.

2) How the Information is Collected

A) Information You Provide. We collect information from and about you directly when you provide it to us and automatically when you use the Website. This information may be collected when you fill out a form, create an account, access our Website, participate on our site, respond to customer surveys, or otherwise interact with us, such as through social media or networking sites. This information may include:

  • Contact information, such as your name, e-mail address, and log-in credentials;
  • Information about your purchases, such as the type, amount, and frequency of your purchases;
  • Information about your pet and its food preferences;
  • Additional information about how you use our products or services;
  • Comments, questions, and requests you may make;
  • Information about your preferences, such as your preferred methods of communication and the types of products and services in which you are interested;
  • Details of transactions you carry out through the Website and of the fulfillment of your orders;
  • Records and copies of your communications (including email addresses and phone numbers), if you contact us, and
  • Any other information you voluntarily provide.

B) Information Collected Automatically and from Other Sources

  • Device and browser information. We collect technical information about your device, such as device type, browser type, IP address, operating system, and device identifier. We collect this information automatically from your device and web browser through cookies and similar technologies, and we use this information to ensure that our Website functions properly.
  • Information about how you interact with us. We collect technical data about your usage of the Website and how you interact with the Website, such as content viewed, shared, or downloaded, features used, links clicked, and dates and times of interactions. We collect this information using cookies and similar technologies.
  • Location information. We may, with your consent, collect location information, including precise real-time location information from your device, and we collect imprecise location information derived from, for example, your IP address or postal code. We may use your device's physical location to provide you with personalized location-based services and content. We may also share your device's physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing vendors to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. You may be permitted to allow or deny such uses and/or sharing of your device's location, but if you do, we and/or our marketing vendors may not be able to provide you with the applicable personalized services and content.
  • Usage, viewing, logs, metrics and other device and technical data is collected when you visit our Website, utilize our Website as an end user, or open or reply to emails we send. Usage information includes the time, date, and duration of your use of our Website; your interaction with content offered through the Website, and any referring websites. Device information may include information such as your web request, Internet Protocol ("IP") address, device identifiers, device information (such as type and model, operating system type, browser type, language, and settings), mobile ad identifiers, cookie IDs, referring / exit pages and URLs, interaction information (such as clickstream data), domain names, pages viewed, software crash data, and other similar technical data. Our servers may automatically keep an activity log of your use of the Website.
  • Information collected from third-party or public or commercially available sources or that we receive from companies that partner with us to provide products, services and the Website may be collected. This may include information we receive from our advertising and market research partners, who may provide us with information about your interest in and engagement with our online advertisements.
  • We may use the information from one aspect of the Website for other aspects of Website and we may combine information gathered from multiple aspects of the Website into a single user record. We also may use or combine information collected through our Website with information that we collect offline, including by phone, or that we collect or receive from third-party sources, for many reasons, including to enhance, expand, and check the accuracy of our records. Additionally, information collected from a particular computer, browser, or device may be used in conjunction with information collected from a linked computer, browser, or device. We and our service providers also use anonymous information, such as aggregated or deidentified data, for other lawful purposes, such as to improve our products and services or create content that you or others may find useful.
  • Cookies. We use first and third-party cookies, including both session cookies and persistent cookies, on our Website. A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We may link the information we store in cookies to other personal information we have collected in order to provide you with a faster and more pleasant online experience. Cookies and similar online technologies allow us to collect information such as browser type, time spent on the Website, pages visited, language preferences, unique identifiers, content you view, click on, or share, screen gestures or actions, and other traffic data.

    We and our service providers use this information for security purposes, to power the interactive features of our Website, to facilitate navigation, to display information more effectively, to personalize your experience, to develop and improve the performance, functionality, and design of the Website, for advertising, and to help keep the Website free of bugs or errors. We also gather statistical information about use of the Website in order to continually improve its design and functionality, understand how it is used, and assist us with resolving questions regarding the Website. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Website. We also use cookies in online advertising to track responses to our ads.

    If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use our website. Session cookies expire when you close your browser, while persistent cookies remain on your hard drive for an extended period of time. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use our Website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Website. You also may not receive advertising or other offers from us that are relevant to your interests and needs. See Section 5, "How to Exercise Your Rights," for additional information on controlling cookies.
  • Analytics. We use third-party analytics services, including Google Analytics, which use cookies and similar technologies to collect and analyze information about use of the Website and report on activities and trends. These services also collect information regarding the use of other websites, apps, and online resources. You can learn about Google's practices by going to www.google.com/policies/privacy/partners/ and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
  • Web Beacons. Web beacons (also called "web tags" or "pixels") are tiny graphics or scripts that communicate information from your device to a server. Beacons can be embedded in online or mobile content, videos, advertisements, or emails. They allow a server to read certain types of information from your device, such as when you viewed the beacon (and thus the content in which it is embedded) and the IP address of the device on which you viewed the beacon. Beacons may involve the transmission of information on our behalf to another party. We and our service providers use beacons for a variety of purposes, including to track the actions of Website users and email recipients, measure the success of our marketing campaigns, compile statistics about usage of the Website and response rates, analyze the use of our Website, and (in conjunction with cookies) to provide content and ads that are more relevant to you.
  • SDKs. SDKs are third-party computer code that we may incorporate into our mobile applications that may be used for a variety of purposes, including to provide us with analytics regarding the use of our mobile applications, to integrate with social media, add features or functionality to our app, or to facilitate online advertising.
  • The Website uses a plugin, "Segment," to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

3) How We Use Your Information.

We use information that we collect about you or that you provide to us, including any personal information:

  • To provide, operate, maintain, and improve our Website and our products and services;
  • To communicate with you and with our partners to provide you our products and services;
  • To respond to your inquiries and customer service requests;
  • To notify you when Website updates are available, and of changes to any products or services we offer or provide though it;
  • For marketing, advertising, and promotional purposes by Spot and Tango or third parties;
  • To create a customized and engaging customer experience with relevant content and offers, and
  • To share with third parties, such as service providers (including those that provide tools to help us analyze your interactions on our Website), marketing partners, third-party sites and services, data collaborators, government, law enforcement authorities, regulatory agencies, and others.

Text Messaging. If you have consented to receive text messages from Spot & Tango, you may receive messages related to promotions or offers, and/or follow-up messages (regarding, e.g., pending orders). Message frequency may vary. Standard message and data rates may apply. You may opt in to receive SMS messages from Spot & Tango by submitting an online form. You can opt out of receiving SMS messages at any time by replying "STOP" to any SMS message you receive from us, or by contacting us directly to request removal from our messaging list. For assistance, text "HELP" or visit our Privacy Policy or Mobile Terms of Service. If you do not wish to receive SMS messages, you can choose not to check the SMS consent box on our online forms.

SMS opt-in and phone numbers collected for SMS communication purposes will not be shared with any third parties or affiliates for their own marketing purposes, or for other purposes unrelated to providing you with the services of Spot & Tango SMS campaigns. For terms governing the Spot & Tango mobile message service, see the Spot & Tango Mobile Terms of Service. We may share your personal information, including your SMS opt-in or consent status, with vendors so that they can help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of Spot & Tango text messages.

Artificial Intelligence. We and our service providers use Artificial Intelligence ("AI") applications and tools to improve the efficiency and quality of our services. Such AI applications and tools use the information we have received and collected, as described in this Policy, to enhance the responsiveness, accuracy and usefulness of our communications with you. If you have questions about our use of AI applications and tools, please contact us at info@spotandtango.com or as indicated elsewhere in this Policy.

4) What are your Rights?

Under certain circumstances, you may have rights in relation to your personal data, which may include the right to:

  • Request access to your personal data;
  • Request correction to your personal data;
  • Request erasure of your personal data;
  • Object to processing of your personal data;
  • Request restriction of processing your personal data;
  • Object to automated decision-making;
  • Request transfer of your personal data;
  • Withdraw your consent to use of your personal data, and
  • Not be discriminated against for exercising the foregoing rights.

In order to exercise such rights, please see "How to Exercise Your Rights," below.

Privacy of Children

This Website and our products and services are not intended for children under 13 years of age and we do not intentionally collect personally identifiable information from users of the Website who are under the age of thirteen without parental consent. If we become aware that a user of the Website is under the age of 13, we will remove that child's personal information from our files, in accordance with the federal Children's Online Privacy Protection Act of 1998.

Data Transfers

Users should be advised that their personal data, including order information, may be transferred to one or more third-party data processers within or outside of their respective countries of origin, including to or from the United States. Such transfers are undertaken subject to appropriate safeguards and in compliance with applicable laws. By using this Website, you consent to the transfer of your personal data, including order information, to third-party data processers located within or outside of your country of origin.

Cybersecurity

We are committed to maintaining the privacy and integrity of your personal information. We implement and maintain reasonable information security and access policies that limit access to our systems and technology, and we protect your personal information and data in our custody through the use of technological protection measures. However, the transmission of information via digital means is not completely secure, and while we implement and maintain reasonable measures to protect your information, we cannot guarantee the security of the information transmitted to us. As such, we do not assume any responsibility for transmission of your information, which you do at your own risk.

5) How to Exercise Your Rights

To exercise any of your rights under this Policy or applicable law, please contact us at info@spotandtango.com or send notice to:

Breuer Premium Pet Food Company Inc, DBA Spot & Tango

40 Village Green

Unit 488

Bedford, NY 10506

Opting Out of Targeted Advertising.

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use our Website and other websites or online services. You may receive advertisements based on information relating to your access to and use of our Website and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.

If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/. You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps.

Turning Off Cookies.

Most web browsers automatically accept cookies, but also usually allow you to modify your settings to disable or reject cookies, including cookies for interest-based advertising. If you delete your cookies or if you set your web browser to decline cookies, however, some features of the Website may not work or may not work as designed. You can usually find these settings in the options or preferences menu of your browser; links to instructions provided by several of the most common browsers are below. You can also learn more at www.allaboutcookies.org.

Third-Party Pixels and Cookies.

When you visit our Website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Social Media Settings.

If you interact with any of our social media pages or account on a social media platform, you may have the ability to limit the information that we may obtain from the social media platform by controlling your settings for the particular platform. For example, you may access and change your settings through the Facebook settings page for Apps and websites. If you withdraw our ability to access certain information from a social media platform, that choice will not apply to information that we have already received from that platform.

Using Privacy Plug-ins or Browsers.

You can block our Website from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third-party cookies/trackers.

Do Not Track.

Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. We currently do not respond to "Do Not Track" or similar signals. For information about Do Not Track, visit www.allaboutdnt.org.

6) How Will I Know When This Privacy Policy Is Updated?

We may amend this Policy periodically. We will inform our customers of material changes via email. We suggest you visit this Website periodically to determine whether any such changes have been made. Any changes or updates to the Policy are effective immediately upon posting to the Website and your continued use of the Website after we make changes is deemed to be acceptance of those changes. The date this Privacy Policy was last revised is identified at the beginning of the Policy.

Contact Information

If you have questions or comments or would like to contact us concerning our Privacy Policy or if you feel your inquiry or request has not been handled to your satisfaction, please contact us at info@spotandtango.com, or send notice to:

Breuer Premium Pet Food Company Inc, DBA Spot & Tango

40 Village Green

Unit 488

Bedford, NY 10506